Industry insights | | Dr. Matthias Eickhoff

Call center expertise as a bridge to the customer

Companies that annoy or even lose their customers at the finish line or the famous "last mile" due to poor quality call center services are saving money in the wrong place.

So what is important when choosing a call center service provider?

Alongside trends such as omnichannel and social media, it is the quality of communication that determines success in customer service. Call centers and other customer management service providers that are passionate and enthusiastic about their customers, treat them with empathy and use digital technologies to complement them are ahead of the game.

People score points with reflection, competence and emotion. Customer inquiries are becoming increasingly complex, meaning that the information provided by call center agents is individualized and tailored to the customer. High-quality answers and good availability, for example, represent decisive competitive advantages here. Impersonal and pre-formulated answers, on the other hand, annoy customers. At the same time, personal contact between the call center agent and the customer conveys the reliability and seriousness of the brand.

All the more reason to look for employees who also have high personal standards of service.

The call center agents at AMEVIDA score points from their location in Germany and, in addition to their legally compliant handling of customer data, above all with their industry expertise in the tourism, finance and telecommunications sectors.

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