Web stores and online retail have become indispensable in today's world. Shoppers from all age and target groups are just as used to shopping online as they are in bricks-and-mortar stores. It has never been so attractive and easy for customers to place orders online.
The selection is diverse and the offer is attractively presented. UX experts are working on the best routes through the store and fine-tuning the CTAs for the final click. But is one click enough, and how do you differentiate yourself from the competition? How do you position your store and brand?
The purchasing and brand experience of online customers determines future purchasing behavior, that much is certain. The focus here is on customer satisfaction and the qualified customer contacts that often accompany it.
Customer service and customer dialog are among the fundamental customer expectations - especially in online retail. Not necessarily the face but the voice of the brand is often a neglected element in the daily battle for customers.
The ability to receive advice at any time and via a wide variety of communication channels, as well as uncomplicated and fast help via chat, email or telephone in the event of delayed delivery or a return, are just some of the ways in which customer satisfaction and thus brand value can be strengthened.
This is precisely why AMEVIDA offers tried-and-tested communication solutions - with empathy, individual advice and targeted dialog management.
Learn more: Service and support in e-commerce - AMEVIDA
