AMEVIDA SE, one of the leading owner-managed dialog marketing specialists, is expanding into the tourism market.
As part of its continuous growth strategy, the Gelsenkirchen-based company has gained access to the employees and clients of GFR Customer Care GmbH.
GFR, a leading customer care service provider in the travel and tourism industry, has become insolvent as a result of the coronavirus crisis.
The employees and customers of GFR will thus be offered a new perspective in the AMEVIDA family.
In particular, the focus is on the travel sales staff in order to accelerate the expansion of the company's tourism expertise and know-how.
With the move into the travel and tourism market, the second largest service sector in Germany, AMEVIDA sees a great opportunity to successfully gain a foothold in the new terrain as soon as the travel and tourism business restarts.
As long as the coronavirus crisis continues, former GFR employees can "hibernate" in projects in the telecommunications industry.
However, more than 30 colleagues are already on the phone in the new "Tourism" division.
"Despite the coronavirus crisis, we can look to the future with optimism.
AMEVIDA's good business performance is based in particular on the consistent implementation of safety and behavioral measures across all locations and the resulting sickness rate, which is well below the industry average," says Dr. Matthias Eickhoff, CEO and owner of AMEVIDA SE.
By the end of 2021, AMEVIDA plans to generate sales of up to 20 million euros in the new "Tourism" division.
To ensure that employees and customers continue to experience the specifics of the tourism industry, the dialog marketing specialist has founded the subsidiary AMEVIDA T1.
