The call center company AMEVIDA is presenting a digital solution for sales and service that is unique in Germany for the first time at the industry's leading trade fair Call-Center World (CCW) in Berlin from 19 to 21 February 2019.
On show will be two applications that convert prospects into customers and significantly improve customer relationship management.
Call Center Technology 3.0 - The WRAP
AMEVIDA's presentation will focus on the WRAP digital application on cell phones, tablets and other smart devices.
WRAP makes it much easier to communicate with customers, employees or business partners.
WRAP is a powerful tool for interacting with customers wherever you are: in the store, on the phone, in a meeting or on a website.
The ability to send relevant and dynamic information based on the customer's preferences in a matter of seconds is unique.
Even during a conversation, a wide variety of content - text, graphics, images, audio and video - can be sent to the other person in a personalized way.
Service or sales solutions - such as product presentations, consumer information or customer acquisition campaigns - can be transported to the prospective customer with increased attention and easier response options using a WRAP.
Consisting of cloud-based digital cards, this smart solution allows almost any employee to create personalized WRAPs through simple, modular operation.
The WRAP digital application makes it easier to increase conversion rates, is geared towards legally compliant opt-in generation and more efficient qualification of leads.
AMEVIDA will be demonstrating how this technology can be used in the area of employee recruitment and the hiring of new employees.
A first use case with a telecommunications customer is also presented and AMEVIDA whets the appetite for further applications in a wide range of industries.
Communication - continuous, playful and legally compliant
AMEVIDA is also focusing on improving customer management with its second digital solution.
AMEVIDA presents a marketing cloud platform for the chat age.
Conversations (chats) are used to connect brands and consumers 1:1 on websites, Facebook, WhatsApp, WeChat and Amazon Alexa.
The key added value of this approach is that consumer data and legally compliant opt-ins can be collected seamlessly in a continuous, playful dialog.
The willingness of the conversation partner to share data in context is around five times higher than in other formats.
The user data is stored in the GDPR-compliant customer database within the marketing cloud and is far more effective than traditional CRM and marketing platforms.
The focus is on people - supported by state-of-the-art technology
"Traffic, particularly via smart mobile devices and social media, is constantly increasing.
Many companies fear that they will soon no longer be able to respond to inquiries in a customer-friendly manner and as individually as possible," says AMEVIDA owner and CEO Dr. Matthias Eickhoff, describing the development.
This is why many companies are turning to automation and artificial intelligence to respond to inquiries.
However, most customers are not looking for robotic answers, but want personal, meaningful interactions with the people behind a brand, preferably around the clock on any mobile device.
"And that's exactly where our new tools come in," emphasizes Eickhoff.
"With these two technical innovations, we are not only reaching a promising market potential with growth opportunities for the future," emphasizes Dr. Matthias Eickhoff.
"In fact, we are taking call center technology to the next level of technological development while still maintaining a personal, interactive dialogue with our customers.
Because for us, the focus is on people.
Combined with innovative ideas and state-of-the-art technology, this is how we maintain our leading position among the most renowned owner-managed call centers in Germany," concludes Dr. Eickhoff.
